The recent spate of recalls from Toyota due to a dangerously sticky accelarator pedal hasn't surprised me really. I've been noticing a decline in the quality of their vehicles for quite some time now. I take the example of my '98 Toyota Camry, a car that had Japanese technology but which was actually manufactured in Alabama.It was a nice enough car but suffered from faulty strut mounts. The first time they became worn, I replaced them but less than a year later, they became worn again and were covered under warranty. It was obvious there was a fault as I had read similar complaints on Camry forums. I even wrote the company pleading for them to consider a recall but by then, the model had quietly phased into the background in favor of the new fancy 2000 Camry.
Since then, I've noticed that most Toyota models have been quite lackluster compared to other cars yet, they maintained that solid repuation as being ultra reliable. True, I think the engines are quite impressive if underperforming. But take the example of the brand spanking new Corolla that I'm driving now. To be kind, it's a piece of junk. The interior is plastic hell, the engine is remarkably asthmatic and the supension will make you sea sick.
Granted, it's a Corolla, not exactly one of Toyota's more emotional models but compare it to the same type of entry model Honda or Mazda or even the new Hyundais (yes I said Hyundai). Those cars are far more exciting to be in and offer punchy, trim engines and a decent driving experience, nothing like you would find in any lower end Toyota.
Now, there are exceptions, the Toyota Hilux (Tacoma) is one of the greatest cars of all time. The Land Cruiser is legend and Lexus (Toyota's luxury division) makes some stunning cars (IS-F). But Toyota needs to extend that same standard to all of its models and step up their game. I believe there is an old saying, "It takes years to build up a good reputation but only a day to ruin it".
photo: the unfortunate end to my Camry but nothing to do with quality, it was a deer. Yes it was beige, don't laugh.




At the same stop, I chatted with a fella who claimed to have driven an '85 Chevrolet pick-up from New York without stopping for sleep. He was heading to Las Vegas and planned to push through the bad weather. My little compact Mazda seemed terribly urban compared to his ride and to the massive trucks that took up the majority of the parking lot yet, I knew I was probably more comfortable inside with my mp3 player and telescopic steering.





